Jenner’s money comes primarily from Kylie Cosmetics, her makeup company, which Forbes now values at $900 million. Kylie Cosmetics, which is projected to rake in $1 billion in lifetime sales by 2022. Jenner says that she plans to work on the company “forever” and then pass it down to her daughter, Stormi, who recently celebrated her first birthday.
Some critics on social media have taken issue with the description of Jenner as self-made because she was born into wealth and fame. (Details about Forbes’ methodology and criteria can be found here.) Either way, Jenner’s entrepreneurial efforts are impressive. Aside from Kylie Cosmetics, Kylie earns money from her paid app, the “Kylie Jenner Official App,” as well as sales of merchandise from “The Kylie Shop,” two apparel lines with sister Kendall Jenner, a book series, TV programs including “Keeping Up With the Kardashians” and “Life of Kylie,” and other partnerships with retail brands like Adidas, Topshop and Quay Australia.