Since several centuries, fashion has always been an integral part of almost everybody’s lifestyle and has influenced masses. While Milan was regarded as the fashion capital of the world, the fashion industry has come a long way. Today, a number of cities form a vital part in showcasing the new fashion trends and comprise of renowned fashion leaders and support the uprising brands. Fashion Nova is one such brand that is followed by millions across the globe. The term “fashion” is most commonly linked but not limited to clothing and daily wear, but also to footwear, read-to-wear and other styles. The traditional designers that were regarded as the exquisite too feel the competition from more affordable fashion brands that are now emerging globally and surprisingly are getting huge support from the general population as well as known celebrities.
The evolution of Fashion Nova
What was one of the most searched brands on Google in 2017, surprisingly started as a retail store in Panorama Mall in California. Founded by Richard Saghian, it created waves across the internet through social media channel Instagram. Research showed that it was more or less equally searched alongside big names like H&M, Gucci, Puma, Calvin Klein, to name a few. Fashion Nova boasts over 12 million followers including hundreds of influencers achieved in a remarkable short period of time, thanks to its fashion at a low budget mantra. This fashion brand offers all types of clothing ranging from everyday essentials to party wear and more. Saghian is a believer that overpriced fashion is a thing of the past, also emphasises that Fashion Nova is a rapidly growing fashion brand for women. Indeed, it has turned into an Instagram fashion brand over the period and quite a successful one.
Being one of the most talked about brand on the internet, the fashion company has achieved fame in a short period of time, thanks to a long list of celebrities and influencers on Instagram who endorse their clothing line.
Outlets and online stores
Fashion Nova has five different locations in Southern California and ships globally to the fashion users they call “Nova Stars”. In an interview with Saghian, he mentioned about his initial plans to open a hundred outlets but having considered the benefits of being able to sell globally with the help of online media, he decided to go ahead with that. The brand is also endorsed by celebrities like Cardi B and Black Chyna who have created a sensation endorsing Fashion Nova curve as an aspiration as they sell a fit for almost every body type. The employees at Fashion Nova headquarters are diverse and constantly evolving the business. With online sales, selling is no longer limited to the confines of a store with limited availability and has a wider reach to the masses, thanks to hashtags like #fashionnova and #novababe.
Products of Fashion Nova
In order to meet the growing demands of the ever changing fashion industry, the team of Fashion Nova and their stylists, work on their toes to create new designs. The product line caters to women and men’s fashion apparels and other accessories. The Fashion Nova Models play a vital role in endorsing the products on social media to boost a drive for sales and creating an awareness of affordable fashion. There is so much to choose from that everybody will find something they like and that too in many different styles to choose from. The customers can share their snaps on Instagram or other media using the hashtags and share them with millions of Nova Stars and that’s also a reason this company has gained so much momentum in such short time. The essential line of clothing for women doesn’t burn a hole in the pocket whilst keeping the buyer well informed about the prevailing trends and the best sellers in each department.
The denim collection is remarkable with practically endless fit options for those require a routine fit or with special fits. There’s always something for everybody on their online store.
Plus size apparel range
Plus sized women have always found it to be challenging task when it comes to finding trendy clothing for them. Many retailers or online stores do not have adequate clothing line to choose from when it comes to plus size women but Fashion Nova has gained quite repute for showcasing a wide range to choose from. Although, they have suffered from criticism for not using plus sized models to showcase those range of products, to which the company replied that it’s disheartening and that they never discriminate. The plus size industry brings in a lot of revenue to such clothing brands mainly do the lack of quality choices and options to choose from, of course.
The product line for straight size customers is being offered in plus sizes too and the team at Fashion Nova is working round the clock to involve all their styles to incorporate their plus sized customers.
Endorsements and promotions
Fashion Nova has quite a number endorsers up its sleeve including names like Cardi B, Kylie Jenner, Khloé Kardashian to name a few. Part from the celebrities, there are also many hired models and influencers who actively participate in posting their pictures wearing a variety of the brand clothing and of course, they get rewarded in one form of the other. On the other side, the company reaps the benefits of the celebrity fan following as a single post will reach thousands of followers. The models too get paid handsomely depending upon the shoot and the product line. Fashion Nova is well-known for its jeans and has inspired many collections. The retail of such types of denim is quite competitive when compared to other online sales websites and that drives healthy competition which is also required time and again.
Saghian has made it possible to turn fast-fashion into ultra-fast-fashion. With a dedicated team working with thousands of manufactures across the globe, a wide range of clothes are produced both in the USA and overseas depending upon the season’s style. Such practice makes them stand out from the completion as the local tie-ups enable them the faster production of samples and being shot on models. The photos are then published online for the followers and customers to see and the website has options to notify the subscribers when the products are available for sale. The concept line is sold out usually within weeks and ready for restocking.
The idea is to give a wide range of choice to the customers who need new clothes as they don’t want people showing up in the same clothes in the club for example. Even the jackets have dozens of designs to choose from. Fashion Nova ships internationally and there’s always some discount deal. The mode of payment is also easy as compared to other e-commerce sellers who try to find out ways to mutually benefit the seller and the trading platform. Above all, what’s different about this business is that it speaks to its user directly due to its unique business practice and a resounding reach on social media.